Saruni Rhino / Sera Conservancy
You, as a guest, actively contribute to the protection of the iconic rhinoceros when you visit the Sera Conservancy. Furthermore, the local population is supported in the form of employment and social initiatives of various kinds.
Since its inception in 2003, Saruni has identified and nurtured a close connection with the indigenous peoples who own the areas where fauna and flora thrive. Saruni’s choice to invest in Kenya was actually influenced by the tradition of community-based tourism in the country and by the cultural element that differentiates a safari experience in Kenya from other safari tours in the rest of Africa.
Community
Saruni employs local people (85% of the staff are members of the local Samburu community). Saruni also supports the community with income from park tickets (used not only to run conservation but also to provide members with support in areas such as health and education). The camp strongly highlights the Samburu community’s culture, tradition and heritage. The camp is the main commercial source of income for the community in the Sera Conservancy where the Saruni Rhino is located.
Conservation project
The first community-owned rhino sanctuary in Africa
The Sera Community Conservancy is home to approximately 16,000 Samburu semi-nomadic pastoralists who form part of the Maasai sub-tribe. This is where a very secure and fenced sanctuary was created for black rhinos reintroduced to the Sera Conservancy. The Rhino Reserve’s aim is to spread and increase Kenya’s black rhino population and encourage visitors to this remote and stunning part of Kenya via a fully community-focused ideology that encourages the sustainable benefits of conservation that Saruni so strongly believes in.
It is also proud to be part of the Northern Rangelands Trust (NRT) – a leading conservation organization in Kenya, demonstrating the important link between communities, conservation and wildlife, a relationship fueled by tourism.
To know more about ‘Community-Led Wildlife Conservation in Kenya’, read this interview with Saruni’s founder and CEO, Riccardo Orizio, HERE.