The concept of regenerative tourism was certainly not part of the lingua franca when Samara was founded in 1997. Yet, in many ways, the concept that travel can be a catalyst for social and environmental renewal has permeated the camp’s/Samara’s history since its inception. Samara has always been a purpose-driven enterprise, guided by a deep passion for the wild spaces of the Great Karoo. Their North Star is their unwavering belief in the magic of this special place, a long-term vision for its restoration, and their desire to create exceptional experiences through which they can share the Karoo with others.
To this end, Samara embraces a holistic approach to sustainability guided by the “4 Cs” framework: Conservation, Community, Culture, and Commerce. This is the strategy advocated by The Long Run, a global collective of the world’s most sustainable nature-based tourism enterprises. As an audited member of The Long Run, they continuously monitor impact and progress toward their sustainability goals within each of the 4 Cs.